Use of your personal information on our website
The personal information we collect will be used for the following purposes:
- Business purposes – Personal information you voluntarily submit during the course of using the website (such as on a “Contact Us” or “Apply Now” form) will be used for the purposes of communication with you and conducting business relevant to your request.
- Marketing purposes – Information collected about your activity while on our website (such as the pages you visit and actions you take) will be used to better understand how users interact with our website.
Who do we share your information with?
- Information voluntarily submitted through forms may be stored in multiple places, including:
- The email accounts for the recipient(s) of form submissions
- The website database for American National Bank Fox Cities
- Information about your website activity may be collected by 3rd-party services, including:
- Anonymous activity data collected by analytics services (Google Analytics & Hotjar)
- Personal activity data collected by analytics services (Facebook Pixel)
How do these 3rd-party services use the information being collected?
We use these services in order to better understand our users’ needs and to optimize this service and experience.
- Google Analytics – Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, which helps us better understand how our users use this website. Google uses cookies to collect data on our users’ behavior (e.g. which pages are visited, how much time is spent on each page, etc), as well as information about their device (screen size, device type, browser information, preferred language, etc.) and geographic location (city, state and country). Google stores this information in an pseudonymized user profile. Neither Google nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Google’s privacy policy by visiting this link.
- Facebook Pixel – Facebook Pixel is a web analytics service offered by Facebook that tracks and reports website traffic, identifies audiences to retarget on Facebook, and tracks conversions from Facebook ads. When a user clicks on an ad created in Facebook, it tracks which user clicked on it, and may continue to track further actions taken on the linked website. In the future, this information may be used to deliver relevant ads back to users who have interacted with a previous ad. For further details, please see Facebook’s privacy policy by visiting this link.
- Hotjar – Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by visiting this link.
How does American National Bank Fox Cities protect my personal information?
To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. We also maintain other physical, electronic and procedural safeguards to protect this information, and we limit access to information to those employees for whom access is appropriate.
How long will this information be retained?
Data as specified above will be retained for as long as is necessary for the purpose(s) for which we originally collected it. We may also retain information as required by law.
How do I change which cookies I’ve consented to accept?
Once you’ve accepted cookies on this website, you will no longer be presented with the settings popup again, unless:
- You access this website using a different computer
- You access this website using a different web browser
- You clear your cookies in your web browser
You can change your consent options by visiting this link.
Children’s Online Privacy Protection Act (COPPA)
The bank’s website is not directed to individuals under the age of 13, and we do not knowingly collect or retain personally identifiable information from such individuals.
